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How long have Levi Strauss jeans been around?

We've been innovating to meet people's needs since 1853. We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel.

What is the Levi Strauss company's history?

1853 - Levi Strauss & Co. Is Founded in San Francisco, CA After working with his brothers in their dry goods wholesale business in New York City, Levi emigrates to Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.

What is the Levi Strauss Signature?

Known today as Signature by Levi Strauss & Co.™, the brand serves shoppers at mass-channel retail stores, giving value-oriented consumers access to products from a company with a heritage of high-quality jeanswear. The innovation lab is a research and development facility dedicated to design ideation and prototyping.

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